We had some challenging things to note about the tiny APYs that big banks typically offer. These were all written, animated and produced internally with music and VO help from our friends at Trigger Chicago.
We made some direct callouts in an effort to inspire people past the inertia of the "work" of moving their money on their own behalf for better interest earnings.
I was extremely pleased with the word play of "tight" and "ill-fitting shorts" in this one, as we were specifically tasked with make it memorable.