We wrote shot and edited this CTV (connected tv) video internally using our real CEO and our real CMO. My internal creative team created several concepts to introduce the M1 High-Yield Savings Account (HYSA) and then created several videos for CTV and social use. This idea was to explain how we could enter the market with a 5% APY - by not spending big dollars elsewhere: building stadiums, sponsoring huge events and hiring celebrity spokespeople. We did everything ourselves except for the voiceover and music where we utilized Trigger Chicago.