The flu bug was vilified to demonstrate the heroic quality of a tissue that fights back. Chad Nauta and Dave Hanneken, of LC at the time, conceived the battle and the lines were drawn. Synchronized banners as well as webisodes of the bug's antics were part of the war.
The home page of the site included live data feeds as well as an animated intro of the product vanquishing the flu bug.
Synchronized web banners attracted viewer notice and attention by carrying action to different parts of the page.